The African Drums Festival is a cultural and artistic event held annually in Abeokuta, Nigeria. The festival attracts over 20 different dance troupes and drummers from Africa and the diaspora, celebrating African heritage through rhythmic storytelling and performances.
SOCIAL MEDIA MANAGEMENT
CONTENT STRATEGY & DEVELOPMENT
STORYTELLING & DIGITAL PR
LIVE EVENT COVERAGE
2018 – Storytelling with Kuta Arts Foundation:
1. Collaborated with Kuta Arts Foundation to tell the festival’s story through compelling social media content.
2. Utilized high-quality images from the Kuta Arts team to create visually engaging posts.
3. Designed a content calendar focusing on cultural significance, performance highlights, and audience engagement.
2019 – Social Media Management for the Festival’s Official Channels:
1. Partnered with the Office of the Special Assistant to manage the festival’s social media accounts.
2. Created real-time updates, event highlights, and behind-the-scenes content to engage online audiences.
3. Implemented social media growth strategies to increase reach and impressions.
Results & Impact
1. Significantly improved social media presence and awareness.
2. Garnered impressive reach and impressions, making the festival more visible to a global audience.
3. Established a storytelling-driven approach that resonated with followers and cultural enthusiasts.
MOODBOARDS & INSPIRATIONS
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